Attracting eyeballs of the potential customers can be the key to success for any business. If the content posted about a product or service is clear and intriguing enough to grab attention of general public, the business will grow automatically and organically. Many businesses find it hard to express their products or services in a meaningful way.
In order to convey messages meaningfully and effectively to the masses, one should think about doing an explainer videos for their products and services. An average person browsing the web has an attention span of 8 seconds but explainer videos have this unique ability to keep people glued for the entire content. They answer basic questions about the business rather than the audience requiring to read the contents of the website, which they don’t in most cases.
There is a common misconception that explainer videos are expensive. It is not true for the most part. Since explainer videos are created by technical resources with the right skills and tools and in general are short in time duration, they prove to be financially lucrative and has a quick turnaround time. For the benefits that accrue to the business, the spend will be really negligible.
A very attractive fact about explainer videos which is not much talked about is that they can help the business rank better organically on google and youtube. Thye will give more visibility to the landing pages on search engines as the average visit time of the pages increase by about a minute. Explainer videos can catalyse the SEO efforts enormously.
Just any explainer video cannot perform well in the digital space. The best performing ones are the ones with a well crafted script, interesting style of animation and intriguing content. A great explainer video is timeless. Money spent on explainer videos is a worthy investment which brings your business good returns in quick time.
If you’d like to discuss an explainer video project or get an estimate please feel free to get in touch with us.